Who
We Are

Here at NEW LEAF, our mission is simple: to open the door to possibility as you experience your unique cannabis journey.

Our job is to create a welcoming, positive space filled with the best array of high-quality cannabis products available in Massachusetts.

Our Story

In 2014 Peter was given the diagnosis of osteoarthritis of the hips – a debilitating and degenerative condition. In 2017, a wheelchair-bound Peter took a trip to Israel, where he prayed and asked for healing. He promised his Creator at this time that if he could ever walk again, he would serve a greater good and give his all to helping others.

In 2018, Peter traveled to Seattle twice for bilateral hip surgeries. While in Seattle, Peter tried THC & CBD products for pain. He credits THC & CBD for pain relief, speedy recovery, and discontinuing the use of narcotic pain medication very quickly after each surgery.

After the hip surgeries, Peter was able to walk again and still has a promise to fulfill. Creating a cannabis business allows Peter to give back to the community he loves (his HOME).

Our Team

Peter Fernandes

Founder

If you have ever met Peter, you most likely remember his enthusiasm and vibrant energy. Pedro immigrated to the United States with his family when he was just one year old. Choosing Fall River as their new home, Pedro’s parents established a restaurant as their family business, which taught Pedro about entrepreneurship and hard work at a young age. Pedro’s natural energy and interpersonal skills were a perfect fit for Real-estate & network marketing career. His leadership and motivational abilities are remarkable. He naturally loves to get people excited about what he is excited about with his contagious enthusiasm.

Evan Darmody

Director

Evan Darmody, a Fall River native, brings a host of worldly knowledge and tenacity to New Leaf. Evan, is a veteran of the United States Army where he practiced Chemical, Biological, Radiological, and Nuclear (CBRN) Operations. As a civilian, Evan has had the opportunity to work within the blooming Massachusetts cannabis industry. He deeply respects the privilege we have in the Commonwealth to sell regulated, laboratory tested cannabis to consumers.Through his first hand experience he has enriched his personal knowledge of cannabis and continues to implement compliant cannabis operations in Massachusetts.

Tayla Cantelmo

Executive Assistant

Born and raised in Swansea and Fall River, MA, Tayla is a newcomer to the cannabis industry. With Bachelor Degree’s in both Business Management and Marketing as well as her MBA in Organizational Leadership from the University of Massachusetts – Dartmouth, she was ready to dive right into the action at New Leaf. A former barn manager at a local equestrian facility, she is no stranger to a fast paced environment. Tayla has honed her organizational and problem solving abilities through her work and life experiences; both in the equestrian field as well as her family’s long standing AAU Basketball Program. Both her work ethic and drive to be the best she can be, makes her a great fit for her administrative role at New Leaf!

Nessa - Employee of the Month - July

Inventory Specialist

As an inventory specialist, Nessa gets to see every new inventory order and all of their different packaging designs, and finds it fascinating to see all of the creative containers. 📦🎨

Nessa’s current favorite products: Cartridges from Freshly Baked, Green Monke infused sodas, and Green Harbor flower! 😍🥤🍃

Ian - Employee of the Month - August

Security

Ian has always wanted to be a part of the cannabis industry and when an opportunity presented itself to join the New Leaf team, he didn’t hesitate to take it. Working as security, Ian says he loves our friendly customers and the feeling of being a part of something important. 😄
Ian’s current favorites are the Freshly Baked distillate vapes and Phenotype #12 from Apothca. 💨
When asked what was something he wishes people knew about New Leaf, Ian responded with “I wish people knew how well the employees are treated and that we are treated like a family.” We are grateful to have incredible team members like Ian who help make the New Leaf family so great! Make sure to stop by and say hi to our August Employee of the Month! 👋 👋

Nelson - Employee of the Month - September

Retail Lead

Due to his sales experience, a friend recommended New Leaf to Nelson where they knew he would be able to do what he does best: help people find the best products for their needs. “In my opinion, cannabis is a safer alternative to pharma.” Nelson said when asked what he wishes people knew more about the cannabis industry. Nelson’s current favorites are the ROVE CTO carts because they “taste more like flower and hit better!” 💨

Community Outreach

Giving back to our community and supporting local organizations is a core tenet of our identity. We create change, starting with our employees and reaching out to our community and customers because, at New Leaf, we are here for you.

 

Quote:

If you want to change the World,

Start right in your backyard!

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