Who
We Are

Here at NEW LEAF, our mission is simple: to open the door to possibility as you experience your unique cannabis journey.

Our job is to create a welcoming, positive space filled with the best array of high-quality cannabis products available in Massachusetts.

Our Story

In 2014 Peter was given the diagnosis of osteoarthritis of the hips – a debilitating and degenerative condition. In 2017, a wheelchair-bound Peter took a trip to Israel, where he prayed and asked for healing. He promised his Creator at this time that if he could ever walk again, he would serve a greater good and give his all to helping others.

In 2018, Peter traveled to Seattle twice for bilateral hip surgeries. While in Seattle, Peter tried THC & CBD products for pain. He credits THC & CBD for pain relief, speedy recovery, and discontinuing the use of narcotic pain medication very quickly after each surgery.

After the hip surgeries, Peter was able to walk again and still has a promise to fulfill. Creating a cannabis business allows Peter to give back to the community he loves (his HOME).

Our Team

Peter Fernandes

Founder

If you have ever met Peter, you most likely remember his enthusiasm and vibrant energy. Pedro immigrated to the United States with his family when he was just one year old. Choosing Fall River as their new home, Pedro’s parents established a restaurant as their family business, which taught Pedro about entrepreneurship and hard work at a young age. Pedro’s natural energy and interpersonal skills were a perfect fit for Real-estate & network marketing career. His leadership and motivational abilities are remarkable. He naturally loves to get people excited about what he is excited about with his contagious enthusiasm.

Evan Darmody

Director

Evan Darmody, a Fall River native, brings a host of worldly knowledge and tenacity to New Leaf. Evan, is a veteran of the United States Army where he practiced Chemical, Biological, Radiological, and Nuclear (CBRN) Operations. As a civilian, Evan has had the opportunity to work within the blooming Massachusetts cannabis industry. He deeply respects the privilege we have in the Commonwealth to sell regulated, laboratory tested cannabis to consumers.Through his first hand experience he has enriched his personal knowledge of cannabis and continues to implement compliant cannabis operations in Massachusetts.

Tayla Cantelmo

Executive Assistant

Born and raised in Swansea and Fall River, MA, Tayla is a newcomer to the cannabis industry. With Bachelor Degree’s in both Business Management and Marketing as well as her MBA in Organizational Leadership from the University of Massachusetts – Dartmouth, she was ready to dive right into the action at New Leaf. A former barn manager at a local equestrian facility, she is no stranger to a fast paced environment. Tayla has honed her organizational and problem solving abilities through her work and life experiences; both in the equestrian field as well as her family’s long standing AAU Basketball Program. Both her work ethic and drive to be the best she can be, makes her a great fit for her administrative role at New Leaf!

Destiney - Employee of the Month - April

Budtender

Meet our Employee of the Month, Destiney Tolbert! 🌟
🌿 How did you get started in the industry? “I noticed New Leaf was having a job fair and I was looking for a second job. So I decided to apply because I was here all the time anyway and I really like the environment and products.”
🌿 What is your favorite part about working here? “My favorite part about working here is the people. The people I work with are different. They’re very lively and down to Earth, and we have conversations about nothing and everything all at the same time. The customers are grateful and funny and really interested in what we offer.”
🌿 What is something you wish people knew about New Leaf? “I wish people knew how hard the staff and management work to make sure that it’s a good experience for everybody who walks in the door.”
🌿 What is something you wish people knew about the industry? “I wish that people knew that if you have an open mind to our industry, there’s something out there for everybody and there’s a lot of cool things to try and not everything’s going to make you feel the way you think it is.”
🌿 What is your favorite product here right now? “Right now, my favorite product is my diamond vape by ROVE. It’s my favorite because it tastes great (sour jack) It works really well. It’s very smooth. It’s discrete and just perfect.”
🌿 What’s something you find yourself recommending a lot and why? “Something I recommend almost daily is Zzzonked Gummies. A lot of people are looking for something to help them sleep and I personally try them for my sleep. They work the best so I recommend them to people all the time.”
Congratulations, Destiney, and thank you for your dedication to providing excellent service and expertise to our customers! 🎉👏

Kevin - Employee of the Month - May

Security

Kevin’s commitment to ensuring the safety and well-being of our team and customers is truly commendable. His professionalism, reliability, and friendly demeanor make him an invaluable member of our team. Thank you, Kevin, for your hard work and dedication! We are so grateful for you! 🎉🌟
Read more on Kevin:
• How did you get started in the cannabis industry?
I always had an interest to grow.
• What is your favorite part about working in a dispensary?
Communication with other people and learning more about the industry.
• What is something you wish people knew about NewLeaf?
That Cannabis is not as bad as people think it is.
• What is your favorite product at NewLeaf right now?
Kahna Gummies and River Run Gardens Flower
• What’s something you find yourself recommending a lot and why?
Edibles because they are discreet and help to improve sleep.

Community Outreach

Giving back to our community and supporting local organizations is a core tenet of our identity. We create change, starting with our employees and reaching out to our community and customers because, at New Leaf, we are here for you.

 

Quote:

If you want to change the World,

Start right in your backyard!

Are you over 21?

Yes, I am No, I am not