Who
We Are

Here at NEW LEAF, our mission is simple: to open the door to possibility as you experience your unique cannabis journey.

Our job is to create a welcoming, positive space filled with the best array of high-quality cannabis products available in Massachusetts.

Our Story

In 2014 Peter was given the diagnosis of osteoarthritis of the hips – a debilitating and degenerative condition. In 2017, a wheelchair-bound Peter took a trip to Israel, where he prayed and asked for healing. He promised his Creator at this time that if he could ever walk again, he would serve a greater good and give his all to helping others.

In 2018, Peter traveled to Seattle twice for bilateral hip surgeries. While in Seattle, Peter tried THC & CBD products for pain. He credits THC & CBD for pain relief, speedy recovery, and discontinuing the use of narcotic pain medication very quickly after each surgery.

After the hip surgeries, Peter was able to walk again and still has a promise to fulfill. Creating a cannabis business allows Peter to give back to the community he loves (his HOME).

Our Team

Peter Fernandes

Founder

If you have ever met Peter, you most likely remember his enthusiasm and vibrant energy. Pedro immigrated to the United States with his family when he was just one year old. Choosing Fall River as their new home, Pedro’s parents established a restaurant as their family business, which taught Pedro about entrepreneurship and hard work at a young age. Pedro’s natural energy and interpersonal skills were a perfect fit for Real-estate & network marketing career. His leadership and motivational abilities are remarkable. He naturally loves to get people excited about what he is excited about with his contagious enthusiasm.

Evan Darmody

Director

Evan Darmody, a Fall River native, brings a host of worldly knowledge and tenacity to New Leaf. Evan, is a veteran of the United States Army where he practiced Chemical, Biological, Radiological, and Nuclear (CBRN) Operations. As a civilian, Evan has had the opportunity to work within the blooming Massachusetts cannabis industry. He deeply respects the privilege we have in the Commonwealth to sell regulated, laboratory tested cannabis to consumers.Through his first hand experience he has enriched his personal knowledge of cannabis and continues to implement compliant cannabis operations in Massachusetts.

Tayla Cantelmo

Executive Assistant

Born and raised in Swansea and Fall River, MA, Tayla is a newcomer to the cannabis industry. With Bachelor Degree’s in both Business Management and Marketing as well as her MBA in Organizational Leadership from the University of Massachusetts – Dartmouth, she was ready to dive right into the action at New Leaf. A former barn manager at a local equestrian facility, she is no stranger to a fast paced environment. Tayla has honed her organizational and problem solving abilities through her work and life experiences; both in the equestrian field as well as her family’s long standing AAU Basketball Program. Both her work ethic and drive to be the best she can be, makes her a great fit for her administrative role at New Leaf!

Joshua - Employee of the Month - December

Retail Lead

Congratulations, Joshua Lighthall! 🎉🌟
We are thrilled to announce you as our Employee of the Month at New Leaf! 🌿 Your dedication, enthusiasm, and exceptional service have truly set you apart. From your insightful product recommendations to your positive impact on team morale, you consistently go above and beyond. Your passion for creating a welcoming environment for both our customers and colleagues is truly commendable.
Thank you for your outstanding contributions to the team. This recognition is well-deserved, and we are grateful to have you as an integral part of our New Leaf family. Keep up the fantastic work, Joshua!

Alexia - Employee of the Month - January

Budtender

Meet Alexia W., our incredible Employee of the Month! 💚
From Bristol County Agriculture High School to New Leaf’s vibrant vibes, she cherishes building trust with customers and the comfy camaraderie with her awesome crew. 🌱 Exploring the diversity of experiences, Alexia finds joy in discovering something new every day.
Her current NewLeaf fave? The Glorious Fire Stix! 🔥
Trust her go-to recommendation: Good Chem Pre-Rolls for top-notch quality on a budget.

Matt - Employee of the Month - February

Inventory Manager

We want to congratulate the February Employee of the Month, Matt Boland, our incredible Inventory Manager! 🌟 Matt’s journey into the industry started with the legendary Matty T’s trees, and he’s been making waves ever since.
His favorite part about working at New Leaf? Building lasting friendships that feel like family. Behind the scenes, our team thrives on that close-knit vibe! Matt’s insider tip: Hash rosin is the real gem in the concentrate world. And if you’re looking for his top pick? The Good Chemistry Hash Rosin Carts – a total game-changer!
Join us in celebrating Matt’s dedication and positivity. Thank you for all you do! Cheers to you, Matt! 🌿🎉

Community Outreach

Giving back to our community and supporting local organizations is a core tenet of our identity. We create change, starting with our employees and reaching out to our community and customers because, at New Leaf, we are here for you.

 

Quote:

If you want to change the World,

Start right in your backyard!

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