Who
We Are

If you have ever met Peter, you most likely remember his enthusiasm and vibrant energy. Pedro immigrated to the United States with his family when he was just one year old. Choosing Fall River as their new home, Pedro’s parents established a restaurant as their family business, which taught Pedro about entrepreneurship and hard work at a young age. Pedro’s natural energy and interpersonal skills were a perfect fit for Real-estate & network marketing career. His leadership and motivational abilities are remarkable. He naturally loves to get people excited about what he is excited about with his contagious enthusiasm.

Abel keeps things running. As Director of Operations, he’s the calm, steady presence behind both Fall River locations – making sure our team can focus on what matters most: you.
He’s a student of the game, always reading up on business strategy, psychology, and leadership. Not because he has to, but because he genuinely wants to grow. And he brings that same energy to everyone around him, helping the whole team push a little further.
At his core, Abel’s driven by family and legacy. He’s building something meaningful here for his people, for this community, and for the long haul.

Jacob grew up right here in Fall River, and now he gets to give back to the community he knows and loves. With a Psychology degree from Bridgewater State, he’s got a real gift for understanding people – and making them feel comfortable.
Since 2023, Jacob’s been all about creating the kind of experience we believe in: no pressure, no judgment, just honest conversation. He listens first, guides second, and makes sure you leave feeling good about your visit.
First-timer with a million questions? Regular who knows exactly what you need? Either way, Jacob’s got you. Cannabis education should feel easy – and with him, it does.

If you’ve visited New Leaf, chances are Bella made you feel right at home. As Retail Store Lead for the past three years, she brings warmth, energy, and genuine connection to every interaction – it’s just who she is.

Bella’s passion runs deep: cannabis, hospitality, and people. Fluent in English and Portuguese, she’s a natural at making everyone feel welcome and valued. Coworkers & Customers call her a social butterfly – humble, positive, and full of heart.

When she’s not at the shop, you’ll find her at live concerts connecting with fellow music lovers. She’s also a cannabis history enthusiast with a soft spot for Tower Three’s organic flower – especially Taunton Cookies, a nod to her Taunton roots.

Fall River born, Fall River proud – Nelson grew up right here in the community he now serves. As our wholesale purchaser, he makes sure our shelves are stocked with products you can trust.

With over 20 years following the cannabis industry’s evolution, Nelson brings serious knowledge and a sharp eye for quality to every partnership he builds. He’s thoughtful, detail-oriented, and genuinely committed to getting it right – for our team and for you.

As a single father, Nelson values responsibility, balance, and integrity – principles that guide both his personal life and professional work. He’s proud to contribute to the cannabis industry’s growth in Massachusetts and to serve the community he calls home.